Typography is a fine art of presenting content in creative formats considering not only creativity in mind, but also readability. Typography is not just the use of fonts and text effects, it is actually the combination of character design and the overall design.
If you are making a logo for your site, you will not just consider the font of your logo, you will have to consider logo’s color and the background of the site where you will be putting the logo so that it suits the background. Not only the background, but there are more such factors which should be focused while creating typography content.
For your inspiration, we have here 20 Classic and Professional Black & White Typography art examples.