Sony Announces A7 and A7R | Full Frame Mirrorless Cameras

Published By Rishi
On October 16, 2013

Sony today unveiled  two new cameras, Alpha 7 and  Alpha 7R, world’s first mirrorless full-frame compact cameras. These interchangeable lens cameras are high-end cameras for professional photographers.


Each of these camera features some advanced imaging configurations include new powerful BIONZ X processor, fast Af capabilities, full HD 60p video recording, Wi-fi, NFC and dust and moisture resistance.

The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.


With 9 customizable buttons and ability to assign upto 46 functions that can be adjusted according to the desired preferences, the camera offers full control and customization options. All the changes in the settings can be previewed on the screen in real-time on 3″ high-resolution LCD screen.

The new camera comes with new BIONZ X processor with high-speed processing and exceptional low noise performance in different lighting conditions. The enhanced Clear Image Zoom allows you to record high quality videos and capture macro shots without the loss in pixels.


α7R is world’s smallest and lightest full frame camera. It has 36.4 megapixel full frame sensor to snap detailed photos. The α7 has 24.3 effective megapixel full frame Exmor CMOS sensor.

There are a total of 5 new full-frame E-mount lenses designed to take full advantage of the powerful imaging capabilities of the α7R and α7 cameras, including mid-range zoom lenses from Sony and Carl Zeiss, two bright Zeiss Sonnar T*™ prime lenses and a premium-quality G Lens™ telephoto zoom.  Sony’s growing E-mount interchangeable lens lineup now consists of 21 different lenses including the new full-frame models.

The cameras will be available this December. The α7r body only will cost you $2300 while the α7  will be available with 28-70mm full frame lens for $2000. α7 will also be offered as body only for about $1700.

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