The camera, Leica M-Monochrom which is made to shoot Black and White photos was unveiled with a wonderful short-film telling every Leica has a soul. The short-film is probably shoot with the same camera as it also a monochrome video which was made in Brazil by FNazca & Saatchi for the promotion of Leica M-Monochrom.


The commercial has got five awards in Cannes Lions Festival, something similar to Cannes Film Festival which focuses on advertising only.

The story begins with a guy who finds Leica III and shoots the battle going around him. He uses his Leica while in the battle to capture the ongoing battles, survives battles and goes dead ultimately.

It rebirths and comes back as Leica M-Monochrom.