Apple is airing a new ad on TV called "Parenthood" featuring iPhone 5s. The new "you're more powerful than you think" ad shows how the combination of iPhone 5s and accessories is helpful for parents.
The ad shows cases where iPhone 5s is being used in daily life by users to do some extraordinary stuff. Parents are using iPhone 5s to monitor their babies, teaching their kids using interactive apps, find a lost dog and more. With huge developer community and availability of tons apps, you can do almost anything using your iPhone. And devices like Smart Baby Monitor and WeMo Switch makes their life easier. With just some taps on their iPhone, parents can see their kids in real-time or control lighting.